sexta-feira, 30 de março de 2012

Avaliação online


When it comes to optimizing your online survey, it’s important to consider the question formatting you’re going to use. While it might seem like a small detail, without using the correct format for your specific audience, you risk having your participants stop half way through, or abandon it half way through due to the complexity.

Multiple Choice (Select One)
The multiple choice selection is used for a one choice answer. This format is highly effective in terms of having your customer complete the survey, as it doesn’t require any form of additional answer. Radio buttons are the standard button used in multiple-choice questions. Your answer option orientation can be arranged vertically, or horizontally, depending on your preference.

Multiple Choice (Select Many)
The multiple choice can also be arranged in terms of a multiple answer question. Use the check boxes in the event your prospects might want to choose more than one answer. This works when you’re looking to get as many answers as applicable, and can be arranged vertically or horizontally.
Drop Down Menu
The drop down menu is generally used when there are extensive options available to your participants (for instance, country) and can be used when you want the subject to select only one option out of a massive group.

Open Ended Text Questions
Open-ended text questions allow your users the opportunity to write in their own text, depending on the question. This means your answers will become more complex, but subjectively could prove a higher ratio of insight.
Comment Box
The comment box is an open-ended text type question that allows the user to input his answer into the answer field. This would be the ideal place to put an “additional information” subheading, and give your users the ability to expand upon what might seem like a clear-cut answer.
Single Row Text
The single row text is ideal for short or one-line answers to a question. This would work well for online surveys needing a name, city or address.
Numeric (Freeform) Input
The numeric (free form) input allows a user to freely enter in any numeric (0-9) answer. This question is ideal for phone numbers, ages or date of birth.

Email Address
This question form is solely used to collect email addresses. Upon entering and submitting, only valid email addresses will be accepted.

Matrix Questions
A matrix question is a series of questions that pose the same answer scale according to a uniformed block. This can vary from Poor- Excellent, Disagree- Strongly Agree, or even Not Likely- Very Likely.
Multi-point Scales (Matrix Single Select)
This question is often used when testing a large group of participants, hoping to easily analyze and report data. It allows for consolidated reporting by providing a workable scale for easy interpretation. 

Check box / Multi-select (Matrix multi-Select)
Like the standard single select scale, the multi-select is used when testing a large group of participants. The multi-select matrix allows participants to choose any agreeable option with ease.

Spreadsheet
The spreadsheet matrix allows participants the opportunity to enter in their own (often numerical) data for specific questions. These questions work well when assessing specific financial amounts.

Rank Order
The rank order scaling questions allow specific order of importance to be established, based on the user’s input. These questions can be based on a specific attribute (like order of importance while eating in a restaurant) or basing the preference on an item as a whole in comparison with like objects. 



Constant Sum:
The constant sum questions help collect the ratio data in terms of online surveys. These surveys can permit expressive relative values or importance of options based on the option order. This can help in establishing overall importance factors, or deciding on whether or not an issue is worth addressing.

Contact Information
The contact information screen provides a collective set of data directly related to your customer. These contact forms will help maintain an organized compilation of all survey user data, and can be assessed based on criteria like last name, city or ZIP code. This can help you in terms of database and in geographical networking.

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