Is It Time for a New Medical Specialty?The Medical Virtualist
1New York Presbyterian, New York, New York 2New York Presbyterian, Weill Cornell Medicine, New York, New York
JAMA. Published online November 27, 2017. doi:10.1001/jama.2017.17094
Medicine has seen a
proliferation of specialties over the last 50 years, as scientific
discovery and care delivery advanced. Diagnoses and treatments have
become more complex, so the need for formal training for specialty
competence in cognitive and surgical disciplines has become clear. There
are currently 860 000 physicians with active certifications through the
American Board of Medical Specialties and 34 000 through the American
Osteopathic Association.1
Drivers of Specialty Expansion
Specialty development has been driven by advances in
technology and expansion of knowledge in care delivery. Physician-led
teams leverage technology and new knowledge into a structured approach
for a medical discipline, which gains a momentum of its own with
adoption. For instance, critical care was not a unique specialty until
30 years ago. The refinement in ventilator techniques, cardiac
monitoring and intervention, anesthesia, and surgical advancements drove
the development of the specialty and certification, with subsequent
subspecialization (eg, neurological intensive care). The development of
laparoscopic and robotic surgical equipment, with advanced imaging,
spawned new specialty and subspecialty categories including colon and
rectal surgery, general surgical oncology, interventional radiology, and
electrophysiology.
In nonprocedural areas, unique certification was
established for geriatrics and palliative care. Additional new
specialties include hospitalists, laborists, and extensivists, to name a
few. These clinical areas do not yet have formal training programs or
certification but are specific disciplines with core competencies and
measures of performance that might be likely recognized in the future.
Telemedicine and Medical Care
Telemedicine is the delivery of health care services
remotely by the use of various telecommunications modalities. The
expansion of web-based services, use of videoconferencing in daily
communication, and social media coupled with the demand for convenience
by consumers of health care are all factors driving exponential growth
in telehealth.2
According to one estimate, the global telehealth market
is projected to increase at an annual compounded rate of 30% between
2017 and 2022, achieving an estimated value of $12.1 billion.2 Some recent market surveys show that more than 70% of consumers would consider a virtual health care service.3
A preponderance of higher income and privately insured consumers
indicate a preference for telehealth, particularly when reassured of the
quality of the care and the appropriate scope of the virtual visit.3
Telemedicine is being used to provide health care to some traditionally
underserved and rural areas across the United States and increased
shortages of primary care and specialty physicians are anticipated in
those areas.4
A New Specialty
Digital advances within health care and patients acting
more like consumers have resulted in more physicians and other
clinicians delivering virtual care in almost every medical discipline.
Second-opinion services, emergency department express care, virtual
intensive care units (ICUs), telestroke with mobile stroke units,
telepsychiatry, and remote services for postacute care are some
examples.
In the traditional physician office, answering services
and web-based portals focused on telephone and email communication. The
advent of telehealth has resulted in incremental growth of video
face-to-face communication with patients by mobile phone, tablet, or
other computer devices.2,3,5
In larger enterprises or commercial ventures, the scale is sufficient
to “make or buy” centralized telehealth command centers to service
functions across broad geographic areas including international.
Early telehealth focused on minor ailments such as
coughs, colds, and rashes, but now telehealth is being used in broader
applications, such as communicating imaging and laboratory results,
changing medication, and most significantly managing more complex
chronic disease.
The coordination of virtual care with home visits,
remote monitoring, and simultaneous family engagement is changing the
perception and reality of virtual health care. Commercialization is well
under way with numerous start-ups and more established companies. These
services are provided by the companies alone or in collaboration with
physician groups.
The Medical Virtualist
We propose the concept of a new specialty representing the medical virtualist.
This term could be used to describe physicians who will spend the
majority or all of their time caring for patients using a virtual
medium. A professional consensus will be needed on a set of core
competencies to be further developed over time.
Physicians now spend variable amounts of time delivering
care through a virtual medium without formal training. Training should
include techniques in achieving good webside manner.5
Some components of a physical examination can be conducted virtually
via patient or caregiver. Some commercial insurance carriers and
institutional groups have developed training courses.5
These are neither associated with a medical specialty board or society
consensus or oversight nor with an associated certification.
Contemporary care is multidisciplinary, including
nurses, medical students, nurse practitioners, physician assistants,
pharmacists, social workers, nutritionists, counselors, and educators.
All require formal training in virtual encounters to ensure a similar
quality outcome as is expected for in-person care.
It is possible that there could be a need for physicians
across multiple disciplines to become full-time medical virtualists
with subspecialty differentiation. Examples could be urgent care
virtualists, intensive care virtualists, neurological virtualists, and
psychiatric or behavioral virtualists. This shift would not preclude
virtual visits from becoming a totally integrated component of all
practices to varying extents.
Based on early experience in primary care, one estimate
suggests that 30% to 50% of visits could possibly be eligible for a
virtual encounter.4
This could be amplified when coupled with home care and remote
monitoring devices. There are varying data on the influence of
telehealth on total health care services utilization and that will be
determined with greater adoption. In addition, as the number of
emergency department visits continues to increase nationally, health
care systems must develop innovative ways to maximize efficiency and
maintain high-quality standards.6
However, complete replacement of the traditional
clinical encounter will not occur. “Bricks and clicks” will prevail for
patients’ convenience and value. Physicians will lead teams with both
in-office and remote monitoring resources at their disposal to deliver
care. This model could be enhanced in the future with digital assistants
or avatars.
In the surgical specialties, remote surgery has been
more focused on telementoring and guiding surgeons in remote locations.
There have been examples of true virtual surgeons who have operated
robotically on patients hundreds of miles away.7 This approach can be expected to develop further in the coming years.
Critical Success Factors
The success of technology-based services is not
determined by hardware and software alone but by ease of use, perceived
value, and workflow optimization.
Medical virtualists will need specific core competencies
and curricula that are beginning to develop at some institutions. In
addition to the medical training for a specific discipline, the
curriculum for certification should include knowledge of legal and
clinical limitations of virtual care, competencies in virtual
examination using the patient or families, “virtual visit presence
training,” inclusion of on-site clinical measurements, as well as
continuing education.
It will be necessary for early adopters, thought
leaders, medical specialty societies, and medical trade associations to
work with the certifying organizations to formalize curriculum,
training, and certification for medical virtualists. If advances in
technology continue and if rigorous evidence demonstrates that this
technology improves care and outcomes and reduces cost, medical
virtualists could be involved in a substantial proportion of health care
delivery for the next generation.
Article Information
Corresponding Author: Michael Nochomovitz, MD, Physician Services Division, New York Presbyterian, 525 E 68th St, PO Box 182, New York, NY 10021 (mnochomovitz@nyp.org).
Published Online: November 27, 2017. doi:10.1001/jama.2017.17094
Conflict of Interest Disclosures:
Both authors have completed and submitted the ICMJE Form for Disclosure
of Potential Conflicts of Interest and none were reported.
Additional Contributions:
We thank Risa Oliveto, Jonathon Monteiro, Shauna Coyne, and Laura
Forese, MD, MPH, New York Presbyterian; Jane Torres, Weill Cornell
Medicine; and Peter Fleishut, MD, New York Presbyterian-Weill Cornell
Medicine, for providing input on the manuscript, none of whom were
compensated for their help.
References
1.
American Osteopathic Academy of Orthopedics website. http://www.aoao.org/. Accessed August 23, 2017.
2.
Vaidya A. Global telehealth market to rapidly rise to $12.13B by 2022: 7 key trends. Becker’s Hospital Review. July 19, 2017. https://www.beckershospitalreview.com/telehealth/global-telehealth-market-to-rapidly-rise-to-12-13b-by-2022-7-key-trends.html. Accessed August 23, 2017.
3.
Dare
F. Voting for virtual health. https://www.accenture.com/t20170216T205948__w__/us-en/_acnmedia/PDF-43/Accenture-Health-Voting-for-Virtual-Health.pdf. Accessed August 23, 2017.
4.
Ripton
JT, Winkler
CS. How telemedicine is transforming treatment in rural communities. Becker’s Hospital Review. April 8, 2016. http://www.beckershospitalreview.com/healthcare-information-technology/how-telemedicine-is-transforming-treatment-in-rural-communities.html. Accessed August 23, 2017.
5.
There's a growing need to train physicians on how to handle virtual visits with patients. Modern Healthcare. August 27, 2016. http://www.modernhealthcare.com/article/20160827/MAGAZINE/308279981. Accessed September 11, 2017.
6.
Reddy
S. Can tech speed up emergency room care? Wall Street Journal; March 27, 2017. https://www.wsj.com/articles/can-tech-speed-up-emergency-room-care-1490629118. Accessed August 23, 2017.
7.
Eveleth
R. The surgeon who operates from 400km away. BBC. May 16, 2014. http://www.bbc.com/future/story/20140516-i-operate-on-people-400km-away. Accessed August 23, 2017.